The Effects of 2-tier Store Brands” Perceived Quality, Perceived Value, Brand Knowledge, and Attitude on Store Loyalty

机标关键词：Quality、individual、perceived quality、implications、knowledge、Results、terms、paper、two

所属期刊栏目：4

分类号：F2(经济计划与管理)

资助基金：the Humanities and Social Science Program ”Graduate Student Innovation Fund” of the Ministry of Education07JA630040;the third phase of ”211 University Program” in Shanghai University of Finance & Economics

在线出版日期：2010-06-29（万方平台首次上网日期，不代表论文的发表时间）

页码：1-28