10.3969/j.issn.1008-1496.2012.19.212
The Porter's-five-force analysis of AUDI in China
With the development of the world economy. The booming MNC has become a more and more important factor to impel the global economy in the 21 century,and with the further development of the national reform,more and more prestigious MNCs have watched out China automobile market and regarded it as their long-term investment target.Therefore.the marketing stratagem of AUDI car in China was cited as a car case to make a research on the marketing stratagem of MNC in China automobile market in my paper. I use the Porter's five forces model to analyze the AUDI car in Chinese market.
Key word:AUDI、strategy、porter's five force
2012-11-19（万方平台首次上网日期，不代表论文的发表时间）
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